How AI is Revolutionizing Social Media | Estee Groschel Cohen

In a constantly evolving society, the use of artificial intelligence (AI) has transformed from a futuristic concept to an everyday tool shaping many aspects of our daily lives. Though there are many areas where AI is making significant developments, social media is one of the most utilized. From recommending personalized content to generating relevant content for specific target audiences, AI is rapidly revolutionizing social media platforms like TikTok and Instagram. While these new advancements are greatly used for convenience and to enhance user experience, does the reliability of artificial intelligence promise greater good or danger? As the use of AI continues to increase in the world of social media, the consequences of this remain a topic of controversy and debate.

Social media has considerably altered how humans connect, communicate, and collaborate, significantly changing how information is shared and received. The increase of AI use has generated high-end content and created endless possibilities. Whether analyzing audience preferences or helping craft content relevant to viewers, the collaboration between AI and social media has created numerous opportunities and become an important tool.

On the other hand, AI has been raising a fair amount of ethical, algorithmic, and bias concerns. One of the main challenges with the existence of AI is algorithmic discrimination. AI looks at browsing history and creates customized ads from existing data, resulting in bias and safety issues. With this, AI has proven to be a dangerous tool if not used accurately. To ensure safety in the world of technology, data should be collected from various sources and regularly checked to prevent generating discriminatory content.

The use of social media has greatly increased in recent years. With the help of artificial intelligence, social media has revolutionized content creation and transformed the digital world as we know it. As we move forward with new advancements within the future of social media powered by AI, this technology must be handled with caution to enhance rather than undermine our online experiences.