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Writer's pictureCCA Pulse Magazine

Love Island + Social Media by Issa Li

In recent months, every other video on my TikTok for you page has been about Love Island.

From those who constantly watch reality TV—to even those who have never ventured near—it’s

pretty much impossible to escape the chokehold this season created. From all the drama in the

villa to the memes that flooded our feeds, it feels like everyone’s heard about it.


This season had a quite a variety in its content; shocking recouplings, messy love triangles, and

of course, some tight romances. But what really made this season stand out from others was

how suddenly it spawned on social media. Whether it was the dramatic fights, the plot twists, or

the cute couples, there was always something to keep us glued to our phones.


One thing I noticed is that Love Island went beyond just the TV screen this time. TikTok was

overflowing with clips inspecting every move the islanders made. Before that, I had never heard

of Love Island. At some point, it felt not one person hadn’t seen it, and I couldn’t help but get

sucked into it.


Its not just about the show itself, though. After leaving the villa, many of the Islanders’ social

media accounts blew up. People like Rob, Leah, and some others gained instant fame and

aura. We got to see what they were really like outside the villa— some even with (many) hidden

personas. Fans were all over their Instagrams, commenting on every post, and TikToks about

them were going viral constantly.


What I admired about this season is how it linked together strangers, even if just to gossip about

the latest drama or to fangirl over the cutest couples. It really showed how much a simple show

can connect with an audience.


In the end, Love Island USA Season 6 wasn’t just any season of reality TV—it became a

turnpoint that many on social media were a part of. Personally, I think it’s going to be hard for

the next season to top this one.

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